Our ‘Who’s Your Julie?’ campaign is inspired by FCN Ambassador and mental health advocate Charles Anyan, who has a close friend named Julie. Julie is someone he can always confide in – when he’s feeling stressed, he is able to speak with Julie and discuss the issues or worries on his mind.
‘Julie’ represents the reliable people in our social circles who are there to listen and support us.
Our ‘Who’s Your Julie?’ campaign encourages people to think about their own ‘Julies’ – whether that be a good friend, a mate down the pub, a sibling or a parent – and to recognise the support networks they have.
And if someone doesn’t have a ‘Julie’, the campaign encourages them to find one – either by talking to FCN, engaging with local support networks or by speaking with other people taking part in the campaign.
FCN is encouraging people to share social media posts and videos using the hashtag #MyJulieIs to talk about their support networks, tagging them in the post to create a chain of support across agriculture and helping to reinforce the message that it’s OK to ask for help and to talk to others.
Follow these 3 simple steps to take part in the ‘Who’s Your Julie?’’ campaign:
1. Record a video, lasting a maximum of roughly 1 minute and 30 seconds (or share a graphic from the below media pack) to speak about a close friend or family member. Introduce the video by saying that you’re taking part in FCN’s ‘Who’s Your Julie?’ campaign, and say ‘My Julie is…’ before talking about your Julie(s).
2. Share the video on the social media platform of your choice.
3. In your post, use the hashtag #MyJulieIs and tag other people in your network, asking them ‘Who’s Your Julie?’.
A post example could be as follows:
#MyJulieIs my mum, who is always on the other end of the phone and listens to me when I need a good vent. She also still cooks for me once a week!
‘Who’s your Julie?’ @tagging friends and coworkers’