We have given our FarmWell website and branding a new coat of paint. This reflects growing interest in FarmWell since its launch in 2019.

The FarmWell website now receives upwards of 32,000 views each year. Many of our corporate partners wish to highlight the proactive work we are doing through FarmWell, and how FCN’s work is supporting farmers’ health and wellbeing.

One of the challenges we have encountered in recent years with FarmWell is that it is often seen as a separate organisation to FCN, which can create brand confusion. At times people have expressed an interest in fundraising for FarmWell, not recognising that it is part of FCN.

Refreshing FarmWell has allowed us to align FarmWell more closely with FCN. You’ll see this new FarmWell visual approach appearing in our branding in the coming months, alongside our main FCN branding, which has not changed.